A Toast to Life

For the past few years, Team Turning Point has been involved with A Toast to Life and every spring they hold a benefit to raise money for ALS research. What is ALS you ask? Don’t worry, until we started working with A Toast to Life, I didn’t know either. ALS, or Amyotrophic Lateral Sclerosis, is more commonly known as Lou Gehrig’s Disease. ALS is a disease of the motor neurons, which control voluntary muscle movement but leave mental function intact. The cause is generally unknown, although about 10% of cases are genetic. The majority are sporadic, meaning that it knows no racial, sexual, religious or other boundaries. ALS can be anyone’s life story. ALS results in a slow paralysis, eventually affecting respiratory and cardiac muscles, resulting in death typically two to five years after diagnosis.

As I mentioned, every spring there is a fundraiser put on with the help of the MDA, Augie’s Quest and some simply extraordinary people on the planning committee. Combining the generosity of all those involved and the personal stories of those affected, the evening is always a heartfelt event. A mix of emotions, but mostly a spirited determination to succeed in wiping out this tragic disease.

This year we were fortunate enough to be brought on to tell the story of Dick Jacobson and his family, co-workers and community who are currently coping with this devastating disease. We produced this video to show their spirit, their character and their story.

A special thank you to the Western Springs fire department. It truly takes an extraordinary individual to be a fireman. To want to serve the community, to risk their own safety for the well being of others and to perform such a demanding job day in  and day out. But even more than all that, I am repeatedly impressed by their generosity when it comes to helping others on their own personal time. Thank you all for all that you do. Most of us have looked up to you since we were children and even today, we still do.

If you are interested in more information about this cause to help the Jacobson family contact Gary Mayor at GMayor@wsprings.com or Pat Kenny at Pkenny@wsprings.com

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Launching our Corporate Video Production Division

Hello corporate video production world, we are Turning Point Video for Business. As a company Turning Point is now in it’s 6th year. However, we’ve been involved in video and film production for the better part of 2 decades. We are fortunate to do something we are truly passionate about and we would like to thank our family of clients for their support. We would also like to take this opportunity to welcome new clients and look forward to discussing how corporate video production can help your business.

A quick background on us. Collectively, we’ve worked on independent and studio films, music videos, wedding films and corporate video projects large and small. We’ve traveled both nationally and internationally for our work. We’ve won some awards here and there. We treat every job with the respect it deserves, because we care. Plain and simple. Turning Point strives to exceed your expectations and we’ll work with you to create a video or collection of videos that accomplish just that.

We are proud members of the Bloomingdale Chamber of Commerce and the Carol Stream Chamber of Commerce. Hopefully, we’ll see you around town.

 

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Video for Business

According to research conducted by Forbes: 72 hours of video are uploaded to YouTube every minute. Now, take a second or two and think about that. It’s mind numbing. But let’s be honest, that 72 hours worth of video that goes up every minute isn’t relative content that you or your clients are interested in- no. It’s a cat playing hide and seek or some poor kid on his way back from the dentist still feeling the effects of the anesthesia. The point is that as a culture, we expect to see video. We want to see video. We need to see video and your business is getting lost in a see of words without it.

  • 75% of executives watch work-related videos on business-related websites at least weekly
  • 52% of executives watch business-related videos on YouTube at least weekly
  • And a HUGE 65% of executives visit the marketer’s site after viewing a video

Video drives search engines results. It makes our lives easier. Quick question. You’re investigating a story or looking up some information, do you click the website results on Google or the video option? If you’re on a website and you’re reading but then notice a video box, do you then watch the video? Your time is valuable, precious and important. If you can get the same information in a 2 minute video as you can in 2 pages of web content, what would you choose?

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